WE ARE THE PEOPLE

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WE ARE THE PEOPLE

Polar|Cloud is all about the people. We work with the best talents from the region and the world in order to assure the best is delivered for the greater interest of the brand. We bring the best in class skills to put the brand on the map

AMRO A. ABBAS

FOUNDER - HEAD OF STRATEGY

Amro Abbas Founded Polar|Cloud after more than 10 years of communication, marketing and advertising experience on the field. Before Polar|Cloud, Amro held key managerial positions in two of the top marketing and advertising companies in the world, Red Bull and BBDO, thus making Polar|Cloud appeal to a diverse portfolio of clients ranging from the real-estate sector to FMCG passing by banking, telecom and non-profit. Polar|Cloud offers clients marketing consultancy by creating the communication platform based on the needs to the brand, dynamics of the market and profile of its consumers.

The main drive for Polar|Cloud is to utilize the new thinking taking place within the marketing world to appeal to the new consumer as efficiently and effectively as possible making marketing an essential element of success as a major part of the business process.

Working with Top Brands like Red Bull, Riyadh Bank and Deutsche Bank over the years has provided an overall view of Marketing across industries and functions.

Polar|Cloud provides clear insights into every element of the marketing mix on the consumer, retail and internal communication.

Amro holds an MBA from London Business School and a Bachelor's in Business Administration from the American University of Beirut.

REINE ASSAAD HARIRI

SENIOR CONSULTANT | MARKETING

Senior Consultant Reine Assaad Hariri holds a degree in Marketing at the American University of Beirut, and is specialized in this field with various multinational firms. Throughout her career, Reine has been exposed to a wide range of brands ranging from from hair care to dairy products, laundry detergents and snacks all the way motor lubricants and real estate

Reine’s expertise is in category management and social and digital marketing.

HAZEM HAFEZ

HEAD | RETAIL CONSULTING/BUSINESS DEVELOPMENT

Head of Retail Consulting/Business Development Hazem Hafez is regarded as one of the icons in the Saudi Trade and retail world. With over 30 years experience in Saudi Arabia, Hazem enjoys a wide range of experience in building brands and getting products to the market. Covering a huge range of sectors ranging from pharmaceuticals and tobacco to beverages and toothpaste, Hazem has a smart custom made approach to each business and works along side the clients to push their business to the next level.